Commencement of Web marketing adviser business

August 24, 2007

Bluestar Corporation (Shibuya-ku, Tokyo; Capital: 40 million yen; XX Sakamoto, President) today announced the launch of an adviser business that will answer questions regarding the net marketing field by phone or email.

Net marketing methodology, which is absolutely essential for those firms utilizing the Internet for business, is highly specialized. The fact that many firms claiming to be specialists in this field are actually not well informed is leading to increasing incidents and issues between these companies and those in need of service. This situation has triggered a growing need among many firms for the impartial and expert advisory services that Bluestar Corporation can offer, thanks to 17 years of experience as a net marketing specialist.

In this business, we function in much the same capacity as a consulting tax attorney or legal adviser, jointly investigating with clients every viable method for solving the issues they face, all from the client company's standpoint. We then accurately assess whether plans proposed by SI companies, advertising agencies and others match the scope of the client's business, or whether proposed cost-benefits will emerge as expected. Today, there is a growing need for client companies themselves to acquire knowledge of how best to establish decision-making criteria, analytic methods, and other information gained through this in-depth assessment process. For our part, we conduct this business in ways that help facilitate this knowledge transfer.

Monthly fee plans for this service start at 50,000 yen (includes access analysis services).
We estimate revenues of 200 million yen in the first year of this business.