Own Content Management

Bluestar Corporation has an extremely adaptable net marketing methodology based on management of its own self-produced content. We study the latest trends of every kind to ensure that we provide the most knowledgeable advice to clients as a consulting firm. To this end, we enact and investigate in-depth the latest information using original content produced by Bluestar. Through these actions, we constantly manage and improve our content based on PDCA cycles that closely align with our marketing methodology. As part of our corporate social responsibility (CSR) activities, some of the content we produce is highly public in nature.

Site for Tips on Consumer Finance [www.bankrate.jp](PC/mobile phone accessible)

[Key features]
In today's world, where people can easily borrow money and end up in personal bankruptcy, this site is there to educate users on the pitfalls of borrowing. Using illustrations, this site explains interest and financing schemes in an intuitive manner, as well as industry jargon. Use of the site is free.

[Purpose of the site]
* Ascertain the features of mobile phone/PC search engine crawlers
* Study usability
* Highlight different characteristics of mobile phone/PC hybrid sites
* Social contribution activities
* Study actual services on offer at affiliate provider companies

High-resolution Japanese model pictures [StarCrea.com] (PC/mobile phone accessible)

[Key features]
This site provides more than 80 high-resolution (in 4Mega pixels) photos of each bikini model listed. Using professional photographers, models from celebrity production groups are photographed at home-based studios around Tokyo for this genuine gravure site (site is free of charge). This site was created to fill the gap for a good quality gravure site, which was largely unheard of before now.

[Purpose of the site]
* Build a Japanese / English multilingual site(starcrea.jp)
* Ascertain the features of mobile phone / PC search engine crawlers
* Study usability
* Highlight different characteristics of mobile phone/PC hybrid sites
* Establish a model for generating advertising income on a high-traffic site

FWINDOWS.com [www.fwindows.com] (PC only)

[Key features]
Designed to help computer beginners to avoid trouble with PCs. This massive site contains over 670 tips on how to use Windows, the standard OS on most PCs.

[Purpose for the site]
Ascertain the features of mobile phone/PC search engine crawlers (Rate of new visitors from search engines of 85%!)
* Establish a model for generating advertising income on a high-traffic site.
* Social contribution activities

Mobile movie-sharing site [bluex.jp] (PC/mobile phone accessible)

[Key features]
Movie functions (e.g., iMotion) are standard features on 3G mobile phones. With this site, data captured with movie features no longer have to be sent as an unexpected video mail to intended recipients. The site makes it simple for users to instead send information simultaneously, or allow recipients to verify the data before downloading. Use of the site is free.

[Purpose of the site]
* Ascertain the features of mobile phone/PC search engine crawlers
* Highlight different characteristics of mobile phone/PC hybrid sites
* Social contribution activities